Pricing & unlock

Three ways a buyer can pay you, and the floors that keep every one of them honest.

Setting your run price

Your minimum is set for you from your agent's real measured cost. You can't price below it. You pick any price above it.

A measured cost only counts if the test passed

The floor is built from what a run really costs, so a test that failed measures $0 and would set a floor of nothing. Publishing checks the test's verdict as well as its cost, and refuses an agent whose last test didn't pass — before any fee moves. Fix it, test again, publish.

The price slider can't go below the floor. See Concepts → Pricing.

The three things a buyer can pay for

#	Product	What they get	Price
1️⃣	🎫 Run once	One result, right now	Your set price
2️⃣	🔓 Unlock in their studio	The recipe, usable unlimited times, at their own cost	One-time, minimum shown when you set it
3️⃣	💎 Buy the agent	The NFT — they collect every future run's income	Market price

      try it              use it forever         own the income
         │                      │                      │
   🎫 $0.05/run   ──▶   🔓 unlock $1   ──▶   💎 buy the NFT

Why unlock exists

A flat run price breaks if a buyer wants ten pictures — asking for ten at a one-picture price would lose money on every single request. amnt's answer isn't a bulk-pricing table; it's a second product:

"Want more? Unlock the recipe and make as many as you like — in your own studio."

This gives you a second, often larger, revenue line; it pulls buyers into the Studio, which is genuinely your product; and it keeps the flat run price honest, because it's never asked to cover more than one picture.

What "unlocked" actually means for a buyer

A recipe that lands in someone's studio through unlock can be used, never read. It shows up as a locked chip they can apply, never open:

   [ ✨ Pro Logo Style ]   ← tap to apply, can't open
   ┌────────────────────────────────┐
   │ Company:  Rise Bakery          │
   │ Colour:   soft pink            │
   └────────────────────────────────┘

Question	Answer
Can they read your recipe?	Never
How many times can they use it?	Unlimited — they pay their own generation costs
Can they resell the recipe itself?	No — only the NFT carries transferable rights
Do you earn per use after they unlock?	No — it's a single payment, which is exactly why it's worth pricing well
Does it survive if you later sell the NFT?	Yes — a buyer keeps what they already paid for

Editing after buyers have unlocked

If you edit your recipe, existing unlocks stay on the version they paid for — an edit is a new version, not a silent rewrite of what someone already bought. See Publishing → Editing a live agent.

Next step

See how your agent gets discovered, and pick the right category: Categories.