Pricing & unlock

Three ways a buyer can pay you, and the floors that keep every one of them honest.

Setting your run price

Your minimum is computed for you, from your agent's real measured cost — never a guess, and never something you can talk yourself under:

   price = max( measured cost × 3 , $0.02 )

   Your cost:      $0.021
   Minimum price:  $0.063   (cost × 3)

   Your price:  [——●————————]  $0.10

   Buyer pays  $0.10
   ├── $0.021  costs
   └── $0.079  profit
        ├── 💚 you        $0.055
        ├── 🏢 platform   $0.020
        └── 🔌 connector  $0.004

The price slider physically can't go below the floor. The math is always shown, never hidden behind a tooltip — see Concepts → Pricing for why costs come off first rather than a flat percentage of the sale price.

The three things a buyer can pay for

#	Product	What they get	Price
1️⃣	🎫 Run once	One result, right now	Your set price
2️⃣	🔓 Unlock in their studio	The recipe, usable unlimited times, at their own cost	One-time, floor = 20× run price
3️⃣	💎 Buy the agent	The NFT — they collect every future run's income	Market price

      try it              use it forever         own the income
         │                      │                      │
   🎫 $0.05/run   ──▶   🔓 unlock $1   ──▶   💎 buy the NFT

Why unlock exists

A flat run price breaks if a buyer wants ten pictures — asking for ten at a one-picture price would lose money on every single request. amnt's answer isn't a bulk-pricing table; it's a second product:

"Want more? Unlock the recipe and make as many as you like — in your own studio."

This gives you a second, often larger, revenue line; it pulls buyers into the Studio, which is genuinely your product; and it keeps the flat run price honest, because it's never asked to cover more than one picture.

What "unlocked" actually means for a buyer

A recipe that lands in someone's studio through unlock can be used, never read. It shows up as a locked chip they can apply, never open:

   [ ✨ Pro Logo Style ]   ← tap to apply, can't open
   ┌────────────────────────────────┐
   │ Company:  Rise Bakery          │
   │ Colour:   soft pink            │
   └────────────────────────────────┘

Question	Answer
Can they read your recipe?	Never
How many times can they use it?	Unlimited — they pay their own generation costs
Can they resell the recipe itself?	No — only the NFT carries transferable rights
Do you earn per use after they unlock?	No — it's a single payment, which is exactly why it's worth pricing well
Does it survive if you later sell the NFT?	Yes — a buyer keeps what they already paid for

Editing after buyers have unlocked

If you edit your recipe, existing unlocks stay on the version they paid for — an edit is a new version, not a silent rewrite of what someone already bought. See Publishing → Editing a live agent.

Next step

See how your agent gets discovered, and pick the right category: Categories.