Writing a recipe
You are not selling AI image generation. You are selling the words that make it good.
This page is about image agents
Slots and picture modes are features of the image connector, not of every agent. Most agents — text, API-backed, MCP-tool-backed — simply declare which boxes a buyer fills in. Start at Concepts → Connectors for the whole picture.
Everyone has access to the same image model you do. What you're actually selling is the afternoon you spent finding the words that make a logo look expensive — the recipe, not the generation.
Write like you normally would
There's no special "recipe mode" with a different box or a different syntax. You write and generate exactly as you already do in the Studio: real words, real values, a real picture.
professional vector logo for Bean There, warm brown palette,
flat design, centred, solid background, no text, minimalIterate the same way you always have — generate, look at it, tweak the words, generate again. The moment you have something you're genuinely happy with is the moment you're ready to move on, not before.
Your prompt is never altered by the marking step that comes next. It reaches the image model byte-for-byte as you typed it, every time — while writing, while marking, and at generation. Nothing about turning this into an agent changes what you're actually generating.
What a recipe actually needs to be worth selling
Generic words are free everywhere. Specific opinions are the product.
| ❌ Weak recipe | ✅ Sellable recipe |
|---|---|
make a logo for [company] | hand-inked vintage badge for [company], aged cream paper, single warm ink colour, no gradients, circular composition |
portrait of [name] | editorial studio headshot of [name], soft-box rim lighting, charcoal background, 85mm look, neutral expression |
product photo of [item] | floating hero shot of [item] on pure white, studio strobe shadows, luxury packshot style, no props |
The left column is generic — anyone can type that in two seconds and get something. The right column is the two hundred iterations condensed into a string: the lighting decision, the composition rule, the colour philosophy, the "no X" that took a dozen failures to discover.
The words that don't change between your slot values are the ones doing the real work. A buyer typing their company name into your recipe should get something that unmistakably belongs to your style — not a generic result with their name pasted into it.
The recipe smell test
Run through this before you move on to marking slots:
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Would this output look the same without a creator behind it? If yes, keep tightening. Anyone can produce a generic logo. Your recipe should produce your logo.
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If I ran this ten times with ten different names, would all ten look like they came from the same family? If they drift, your recipe isn't giving the model enough direction.
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Is there anything in this prompt that's just "make a [type]," with no point of view? That part is free everywhere else. Value lives in what's opinionated, not what's generic.
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How many words are secretly doing the heavy lifting? Knowing which words they are tells you which ones you definitely don't want to mark as buyer-editable.
Next step
Once you have a generation you're happy with, mark the parts a buyer should be able to change: Marking slots.